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Premiere DateJuly 22, 2013
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IMDB Rating5.8 (20)

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Supermarket Superstar is a reality TV show that aired on Lifetime from July 22, 2013 to September 2, 2013. The show was hosted by Stacy Keibler, and the judges were Debbi Fields, the founder of Mrs. Fields Cookies, and Chris Cornyn, a branding expert. The show featured aspiring food entrepreneurs who compete to have their product sold in a major grocery store chain throughout the US.
In the show, each episode features three contestants who present their food product to the judges. The contestants each have three minutes to pitch their product, and they are judged on the taste, packaging, and marketability of their product. The judges then select two finalists who get to pitch their product to a panel of executives from the grocery store chain.
The executives evaluate the finalists' products to determine which product will be sold in their stores. The winner gets to see their product manufactured and sold in the grocery stores, and they receive a $10,000 prize.
The contestants on Supermarket Superstar come from all walks of life, from stay-at-home moms to restaurant owners. They all share the common goal of bringing their unique food product to the masses. Some of the products featured on the show are savory foods like sliders, spreads, and sauces. Other contestants present sweet treats like cookies, cupcakes, and pies.
The judges on the show are not only looking for delicious food, but for products that are marketable and innovative. They are looking for products that will stand out on the shelves and that will appeal to a wide range of customers. Throughout the series, the judges give constructive criticism to the contestants to help them improve their products and pitches.
The contestants on Supermarket Superstar face challenges both in the kitchen and in the boardroom. In addition to developing and perfecting their product, they also have to navigate the business side of launching a food product. They need to determine the cost of production, packaging, and distribution, as well as how to market and promote their product.
One of the highlights of Supermarket Superstar is the interaction between the contestants. They are all passionate about their products and are not afraid to speak their minds. There are moments of camaraderie as they support and encourage each other, but there are also moments of tension as they compete against each other for the ultimate prize.
Overall, Supermarket Superstar is an entertaining and educational show that gives viewers insight into the world of food entrepreneurship. It shows that launching a food product takes more than just a great recipe; it takes business savvy, marketing know-how, and a lot of hard work. The show also highlights the importance of innovation in the food industry and how small ideas can turn into big successes.
Supermarket Superstar is a series that ran for 1 seasons (10 episodes) between July 22, 2013 and on Lifetime